It is no exaggeration that Web-to-Print (W2P) has taken the printing industry by storm. Virtually everyone on the internet will use some form of the service, whether it be by ordering a custom t-shirt, business cards, or any of hundreds of other options. But what is it that has made this service a must-have for everyone?
It is quite simple. W2P services make everything in the entire process run more simply, smoothly, and efficiently. From printer to end-user, there are no participants in the process that do not benefit when choosing this option.
There is one thing that all users of W2P have in common: there is no longer a need for any of them to spend time and money meeting with each other. No more driving to the printer, no more mailing proofs, no more missed meetings. Everything is now as fast as the internet.
Printers – One of the largest headaches a printer has is hearing that a job printed incorrectly because a client chose not to invest in printed proofs. The colors weren’t right, a name was spelled wrong, or something was half-an-inch too big. With W2P, everything goes in front of the client beforehand without requiring the extra investment. This reduces the likelihood of both costly disagreements and reruns.
Print Brokers – As the person caught in the middle between a printer and an end-user, the broker is the person that is most likely to be in the crossfire when something goes wrong. Since W2P gets everyone involved in the process, thus eliminating errors, there are fewer opportunities for this kind of situation to happen.
Designers – Similar to both printers and print brokers, graphic designers and artists benefit from W2P by eliminating errors early, with reduced revision time and less friction. Being able to make simple corrections from online files reduces headaches and wasted time. It also makes it easier for a designer to find files for a previous job if reprints or revisions need to be made at a later time.
ecommerce – Many ecommerce businesses use print services, especially art-related services. They can streamline their operations by connecting their product orders directly to a W2P service, so the product prints and ships without the business owner ever lifting a finger. This leaves more time for them to create the next big thing!
Brick-and-mortar – There are virtually no businesses that don’t need something W2P has to offer. Signage, advertising, business cards, brochures, and marketing materials can all be created, ordered, and shipped without ever leaving the storefront.
With all these benefits and no downside, using a Web-to-Print service makes perfect sense for everyone involved in the process. From the smallest mom-and-pop operation to the largest printing conglomerate in the world, a Web-to-Print service makes everyone’s day just a little bit easier.