Web2Print services are quickly becoming the industry standard. And as the process evolves, we are finding out what the customers like, what they don’t like, and what they absolutely demand. With this in mind, here is a list of five things any W2P provider must offer in 2019 to stay competitive.
- Ease of Use: The software must be simple, accessible, and have great support. Customers want to be able to get their storefronts up as quickly as possible and don’t want to have to spend a lot of time learning the process. Because of this, the software must be both simple to use and intuitive
- Variable Data Interface: The software must have an excellent capability to allow for inputting alterable information. It must be easy for the operator to change the names of representatives, addresses, and occasionally company names on business cards, letterheads, and other materials. After inputting, the W2P software should automatically generate a proof for review without the user needing to wait.
- Credit Card Acceptance: W2P services should have integrated credit card processing. In a world that is moving more and more towards handling interactions online, it is critical that the user be able to use and accept this form of payment. Without it, the entire process slows down, defeating the purpose of the W2P efficiency.
- Built-in Shipping Information: In addition to the ability to use credit cards, the W2P service should have a real-time connection to any shipping service the customer uses. Whether it is USPS, UPS, FedEx, or some other service, if they have tracking then the customer must be able to see when and where their delivery is.
- Historical Data: Every W2P service should have historical information that is easy to use. Someone using the software must have the ability to not only view previous orders, templates, and other materials but also to search for specific items using keywords or file names.
So there you have it, the five things your W2P service MUST have in order to be competitive in the coming year. There are undoubtedly other features specific to your business that you will be looking for in a W2P service. But now that you’re armed with the information about the must-haves, you can find the service that best fits your needs in the coming year.